This, my friends, is Duke basketball’s attempt to “hip their program up and sell it to the young folk,” if I may borrow from David Cross. It’s a not a bad video, although, it seems to be a subconscious acknowledgment from the program that they understand the public perception of Duke outside of ESPN and Durham. They also understand they are second in popularity when it comes to being the favorite program of the state they reside in. That designation obviously belongs to the National Champions from the campus down the street. The video also highlights Duke’s NBA-friendly approach, while using folks like Grant Hill and Shane Battier as examples.

Oh, there’s some floor-slapping going on as well — would you expect anything less?

Of course, this could all be a recruiting pitch to mega-recruit, John Wall, a player every coach in America seems to covet. Even Coach K.

H/t to Bomani Jones for the find.

Tags: ACC Basketball, Coach K, Commercials, Duke Blue Devils, John Wall

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