Kentucky coach John Calipari is a big (new) fan of Papa Johns, and he isn’t afraid to use Twitter to tell the world about it. Is this a new method of sponsorship? Taking the Twitter “airwaves” to pitch products associated with your employer? Take, for example, these tweets from Calipari. Not only is he shilling for one of the University of Louisville’s biggest sponsors, he’s even associating his pitch with UK basketball. When you consider the levels of Calipari idolatry going on in the bluegrass, I’d say a lot of Kentucky basketball fans ate Papa Johns last night.

I’m surprised he didn’t end his Tweet stream of pizza pitches with “This has been John Calipari for Papa Johns.” Not that there’s anything wrong with that.

Tags: John Calipari, Kentucky Wildcats, Papa Johns, SEC Basketball, Twitter

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