Vitamin Water Gets On the Dwight Train
June 4th, 2009 at 8:37 amBy Chris
After the “failure” of the LeBron/Kobe Vitamin Water ad, the folks at Coca Cola decided they’d hitch their ride to a real winner. OK, I suppose that shot at LeBron wasn’t necessary, but the point remains — James got beat by Dwight Howard’s team and now the Superman center is reaping the rewards. To Vitamin Water’s credit, the commercial is done in the style of LeBron/Kobe, that is, pick a side, but in this commercial’s case, your choices are Dwight and, well, Dwight. Keeping with Dwight’s childlike enthusiasm, the one who’s picking sides here is, well, Dwight. Equipped with his sticker-worthy smile and in some cases, a muscle suit, Orlando’s man-child is obviously loving the position his team is in.
It’s also apparent Howard is also loving Vitamin Water’s capitulation, not that they had much of a choice considering the position Cleveland’s loss put them in. In light of this, can we expect an adidas ad featuring Dwight destroying some basketball-playing puppets?
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June 18th, 2009 at 10:41 am
Vitamin water is a great soft drink indeed,
and their commercials are sometimes really funny, but….
What really irritates me is the fact they try to make it look healthy!
Their health claims – on bottles and on the website – are, at least, not responsible.
Any dietary supplements with such claims would be banned by FDA.
Be well,
Meir