Earlier today, Darren Rovell introduced to a March Madness-related ad from M&Ms. In it, they used the likenesses of Magic Johnson and Larry Bird to celebrate the occasion. Unfortunately, the guys at Mars, Inc. used their professional colors instead of, you know, their college colors. Magic in yellow is, of course, a [...]

While perusing the CO-ED Magazine post about the NBA Playoff Dancers (you know, research), I was struck by just how accurate SI’s Quigo-powered contextual advertising service really is. I mean, it apparently knows enough to pair NBA Cheerleaders and teeth-whitening reports.

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Is that a definition of irony or damn good accuracy? [...]