Oh, wait. Wrong bulls — although, his partnership with Red Bull might explain why Rondo has been so damn effective against the Chicago Bulls: Rondo’s sponsorship deal makes him the first NBA athlete in Red Bull’s celebrity line-up. In the lead video, Red Bull chauffeurs Rondo to the game via their decked-out stock [...]

Introducing your Rookie of the Year, Derrick Rose. The Chicago Bulls have a 2pm press conference where they are expected to announce their quickly-becoming-an-All-World point guard will receive the Rookie of the Year award, the first of many accolades Rose is bound to receive. Rose led all rookies in assists (6.3) and minutes [...]

Now that’s how you bounce back from a horrid Game 1, shooting-wise (1-12): You bury the your opponent in Game 2 with a 3-point bomb to tie the series 1-1. Allen finished with 30 points, and while his game-winning heroics are getting the pub, it was Rajon Rondo’s gaudy triple-double (19 points, 16 [...]

Now that’s how you make an entrance: Simply tie the rookie playoff high for scoring in a playoff game, a high mark set by some NBA journeyman named Kareem Abdul-Jabbar (as Lew Alcindor) — oh, and beat the defending NBA Champs — a team most figured you’d get swept by — while taking their home [...]

The Chicago Bulls did a couple of good things last night. First, they routed the 76ers and second, they further secured a playoff spot — the seventh seed — as their record moved to 39-40. Leading the way for the “Baby Bulls” (something they’ve been called since they swept Miami two seasons ago) [...]

Normally, these types of highlight reel posts are saved for the LeBrons and Howards of the world, but sometimes you run across something that’s just so cool, you can’t help but sharing. Yes, the dunk in the lead video is a nice one with plenty of authority, but for me, the reason it’s so [...]