The NBA is launching a new set of playoff commercials, featuring some famous plays from the past. Not content to let the plays speak for themselves, the NBA’s video production staff waved their magic wand of technology and editing to appeal to the next generation of fans. I’m normally not one to mess [...]

This, my friends, is Duke basketball’s attempt to “hip their program up and sell it to the young folk,” if I may borrow from David Cross. It’s a not a bad video, although, it seems to be a subconscious acknowledgment from the program that they understand the public perception of Duke outside of ESPN [...]

The NBA’s MVP award is about to be handed out, and from the looks of it, King James and Kobe Mamba are the only two worth discussing — provided you take Vitamin Water’s side of things — sorry Dwight and Dwyane. Maybe next year. So who ya got? Bryant or James? [...]

Oh, wait. Wrong bulls — although, his partnership with Red Bull might explain why Rondo has been so damn effective against the Chicago Bulls: Rondo’s sponsorship deal makes him the first NBA athlete in Red Bull’s celebrity line-up. In the lead video, Red Bull chauffeurs Rondo to the game via their decked-out stock [...]

This is just incredible. What we have is the fun-loving Cavaliers doing what they do best — besides basketball, that is — have a ton of fun, with LeBron leading the way. This time, LeBron and crew try their hand at imitating Heineken’s popular “Walk-in Fridge” commercial, and they do it with hilariously [...]

Say what you will about Anna’s tennis career — it certainly wasn’t anywhere near as bad as it was made out to be — but one this is certain, the woman might be the perfect “pitch man” for any athletic attire related to tennis. Just ask K-Swiss, who recently released images from their new [...]