Say what you will about Nike and their various business practices, but one thing’s for sure: they certainly know how to market their product. Be it Michael Jordan, LeBron James, Albert Pujols or LaDainian Tomlinson. When it comes to making great commercials that understand the meaning of what it is to be [...]

San Diego Chargers

Outlook
The San Diego (Super) Chargers begin the 2008 season as one of the favorite teams to win the Super Bowl. Is this something they can live up to? Is this the year they finally beat the Patriots and represent the AFC in Tampa come February? While they certainly have the [...]

Last week’s IEC gave us some cheerleading goodness to help through the Divisional Playoffs and now that we are two games away from the Super Bowl, we are going to revisit the idea. As you all know, the NFL’s Conference Championship games kick-off this weekend as the Green Bay Packers take on the New [...]

If you would’ve told me before the game that the San Diego Chargers were going to beat the then defending Super Bowl Champs Indianapolis Colts while LaDainian Tomlinson and Philip Rivers looked on from the sideline, I would’ve told you you were on crack… and I would’ve been wrong. Both of yesterday’s Divisional Playoff [...]