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Here’s a nice find by Awful Announcing demonstrating the Disney brand’s creativity when it comes to promoting the NBA Finals. Coming from a person who is beginning to despise the Kobe/LeBron meme, it’s nice to see the folks at ESPN/ABC/Disney get this one right. Granted, if the Lakers and Cleveland [...]

Earlier today, Darren Rovell introduced to a March Madness-related ad from M&Ms. In it, they used the likenesses of Magic Johnson and Larry Bird to celebrate the occasion. Unfortunately, the guys at Mars, Inc. used their professional colors instead of, you know, their college colors. Magic in yellow is, of course, a [...]

Hey, look. It’s the IF NBA Finals preview post. Well, not so much a preview but more of an “It’s about damn time” post. If you are a follower of the sports blogosphere, you’ve undoubtedly seen a number of NBA previews already. Some are discussing the history between these teams (30 [...]