Posts Tagged ‘Sports Marketing’

Maria Sharapova Like Pictures Again

Monday, May 12th, 2008

We recently had a post about Maria Sharapova and her unwillingness to pose for a four-hour photo shoot for the WTA’s promotional machine. Apparently, both sides have reached an agreement, allowing Sharapova to avoid a fine the BBC reports as £153,000 — almost 300,000 US dollars.
On her personal site, reports were the fine could [...]

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New Nike Commercial Causes SPARQs

Wednesday, March 12th, 2008

Say whatever you want about Nike’s ridiculously priced shoes and related apparel but there’s one thing Phil Knight’s company knows how to do: market their product. Case in point:

You have to admire the Nike marketing machine. The general idea behind all athletic commercials is “if you wear our stuff, you’ll [...]

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